Our Story

Sofi Tucker started selling Shea Nuts at the village market in Bonthe, Sierra Leone in 1912. By age 19, the widowed mother of four was selling Shea Butter, African Black Soap and her homemade hair and skin preparations all over the countryside. Sofi Tucker was our Grandmother and SheaMoisture is her legacy.

We are natural, organic, sustainably-produced goodness. Made with love for you and your body. Pioneering fair trade through Community Commerce at home and abroad. We strive to be sulfate free, paraben free and more, whenever possible. Tested on our family for four generations. Never on animals.

We focus on creating solutions that solve your biggest hair problems.

Natural is where it’s at!

Aunt Jackie’s™ infuses every formula with natural oils, butters, moisturizers and conditioners from good ole’ mother earth. These essential and carrier ingredient blends provide remarkable nourishment that help keep hair looking and feeling great.

Check out their Instagram page: @auntjackiecurlsandcoils